If you are a social media manager or even a casual user of social media the goal is to have people interact with you on your platforms. Seeing people “like” or comment on my posts gives me a little boost. I often wonder though why people pick a particular thing to go a little crazy on.
This weekend I posted a new profile picture of myself on Facebook and loads of people “liked” and commented on it. Hmm, did they see all the gray hair? Or were they relieved I finally changed the picture?
I joked to my husband tonight saying I wished that I could get 1/16 of the engagement on some of my regular posts.
I believe what I witnessed with the “changing of the profile picture” is the positive effect of engagement. Dozens of people that I know noticed that my profile picture (which has been the same since I started using Facebook a long time ago) changed and they cared enough to like or comment. I believe in using social media for positive things. On my personal pages I share scripture quotes every morning, lost dogs, some funny things, and I try to make sure that I am engaging with old and new real friends around the world. I very rarely comment on politics. There are enough people doing that.
One area where I have seen an uptick of activity on my Instagram account is using a cool app called Repost. There are many apps that allow you to share Instagram posts. I saw someone else I admire in social media using Repost so that was recommendation enough for me. It is easy to use and I try several times a week to find unique posts to share.
What has this done for me? Well, I’ve noticed by making this effort three times a weeks sharing three unique posts on those days that I’m averaging about 10 new followers. Not all of them are legitimate….the crazy spammers are everywhere. But it is easy enough to kick them to the curb.
Here are some tips for engaging with others on all platforms:
- Take time to like or comment on things that you truly do like. Be sincere.
- Look for people that are asking questions and answer them. I find potential clients this way. I also have been able to help a few people out because of areas where I have lived before. This world is truly tiny!
- If you are at an event snap a photo and tag that person or group in it. Weddings or school events..you might have the picture that no one else captured.
Do you have some tips on engaging others on Facebook, Twitter, or Instagram? I’d love to hear from you. Leave me a comment in the box below.
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Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with FindGreatCompanies.com.