I’m excited to introduce you this week to my friend Marvae Eikanas. We “met” several years ago in a Facebook group started by Jeff Goins called the “Slow Down Challenge.” We began interacting and found we both lived in the Southeast and shared similar interests. Check out how Marvae uses social media to power her business!
My Social Media Adventure
Those who know me well would say that I am a late adopter when it comes to technology. When I was growing up, computers were not a fixture in everyone’s home like they are today. And if you wanted to have a phone conversation, your choices were in the kitchen or my parent’s bedroom. Most of my lengthy, going-to-be-grounded, phone calls as a teenager took place in my parent’s bedroom on a phone with a cord. Truth be told, my smart phone is only a few months old! I realize that I have simultaneously dated myself, and stereotyped myself in the first paragraph. Perhaps for some, it gives you a glimmer of hope that you too can use social media to advance your business. After all, if I can, you certainly can!
My Platforms of Choice
When it comes to social media there are oodles of options out there. I have restricted myself to four: Facebook, Twitter, Pinterest, and LinkedIn so that I can be consistent and not spread myself too thin. So far, I have been able to successfully connect with my target audience: leaders at home, work, or in ministry.
Why Social Media?
As a Certified Christian Life Coach at Lead Life Well, social media allows me to accomplish the following:
- Reach people all over the world that I might not otherwise connect with
- Encourage, motivate, and challenge my target audience
- Make it possible for people to get a glimpse into my heart and what I am all about
- Spread the word about what I do, events, etc.
- Build relationships that lead to clients
- Have a place to interact with my target audience
- Increase traffic to my website
- Expand my platform
How to Best Engage with my Ideal Client
In the early stages of my coaching business, I relied heavily on social media to get the word out. There are a plethora of coaches out there so it was important to me to be persistent and consistent. Don’t let the fact that the social media world might seem like an overcrowded sea of information hold you back. You will connect with the right people if you are consistent, patient, and keep the following tips in mind:
- Be authentic – let your true self shine
- The quality of your posts and tweets matter – provide great images and positive, helpful info
- Be consistent about posting or tweeting daily
- Devote time to interacting with others – social media is not a one way street
- Be sincere when connecting with others
- Too much promoting and not enough valuable content will turn people off.
- Schedule the bulk of your posts using Hootsuite or another scheduling tool to save time, but occasionally post directly to each of your social media accounts
The bulk of my clients have come from my efforts on Facebook. I will confess that it is the social network I am most comfortable with. The downside to Facebook is that it is more difficult to interact with people who have not liked your page. That is one advantage Twitter offers. It is easy to reach out to people in your target audience and build relationships.
As a professional, LinkedIn just makes sense even though I have not yet taken full advantage of what it has to offer. Up to this point I have primarily used Pinterest as a place for people to access helpful resources. There are so many more possibilities to explore!
There is always room to expand your efforts when it comes to social media. You don’t have to have it all together when you start. In fact, starting small and gaining momentum is a great way to ease into the process. Even a consistent post or a tweet or two a day is better than nothing. You can always increase the number of posts and tweets later.
To launch my website back in the beginning, I posted my first video. It was a hassle! Last week I posted my second video using my smart phone. Even though I am still mastering that process (remember I am technically challenged) it was significantly easier and encouraged more engagement. There will definitely be more videos in my future! My next goal: using social media to promote my webinars. What better way to spread the word?
What’s Surprised Me
Perhaps what’s surprised me most about my social media adventure is the friends I’ve made and the clients I have connected with as a result of my efforts. Most of my coaching is done over the phone, so clients don’t need to live in awesome Chattanooga! I have had the joy of getting together face to face with two fabulous ladies that I met through social media and who have been an encouragement to me in my business. There have numerous guest blog opportunities and referrals as well. You just never know what opportunities will arise through social media. One thing is for sure – if you don’t use social media you will never know!
Starting a business? Promoting a blog? Social media is worth the investment!
Got big dreams? Ready to take your life and leadership to the next level? Marvae is a passionate Certified Christian Life Coach eager to partner with her clients and support them through the process of change so they can embrace all that God has created them to be.
She has 24 years of leadership experience and is a Certified DiSC Consultant (DiSC is a four temperament model to access human behavior or personality). She is the creator, author, and illustrator of The Building Blocks Learning Program – Bible curriculum for preschool and elementary age children.
Marvae has three adult children whom she had the joy of homeschooling through high school. Two are married and the third plans to get married next summer. She also has one delightfully chunky grandson who makes her smile! In her free time she enjoys time with friends, reading books, getting creative with paint or other media, traveling, and taking walks.
Marvae’s Connection Points:
Big Thank You!
Thank you Marvae for lending your expertise to the readers of this blog! Do you have a question for her or want to chat about social media? Comment below!
Stay tuned for next week’s guest! Make sure you follow my blog so it will come right to your inbox!
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Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with FindGreatCompanies.com.