Guest Blogger: Graeme Moore

Graeme Moore

Graeme Moore and I worked together in television news for several years at WSPA-TV.  Graeme moved to the field of real estate in the Midlands of South Carolina where he is enjoying a successful career selling real estate.  He has a great take on the power of social media and share it here on my blog.

What social media platforms are you on?  And how do you use social media?

I am on a number of different platforms including Instagram, Twitter, Tumblr, etc., but the one I use most often is Facebook. It’s my primary source for marketing, networking and gauging consumers’ interests, tastes and distastes. People love real estate, and they love seeing (and interacting) with content unique to their local markets.

What platforms do you feel are the best to engage your audience or ideal client?

Facebook, hands down. I target Facebook because it’s where the people who can buy and sell real estate spend their social media lives. Tweens and college kids on Tumblr and Instagram aren’t among my target demos. And Twitter is so old to me now. Plus, the platform isn’t conducive to broad marketing, IMHO.

Share one or a few things that have surprised you about using social media.

Hands down, I’m floored by its reach. Being right on the cusp of the millennial generation has meant a pretty healthy understanding of social media for me. Where many older sales agents have dismissed social media (and dug heels in quite aggressively against it), millennials don’t know what to do without it. There’s a fine line between being obnoxious on social media and being interesting, helpful and relevant. Social media has changed the entire sales game, and I bet we’ve barely begun to understand its power.

About Graeme:

I’m a recovering broadcast journalist who returned home to join my family’s real estate company two years ago. My days are spent helping folks buy and sell real estate, and I love every minute of it. I’m also part of The House Guys, an investment residential renovation company that turns the oldies into goodies all over again.

Connect with Graeme

Facebook

Instagram

Website

Thanks to Graeme for sharing his expertise with us.  It’s great to be able to share social media experience with others through this blog.   Do you have a comment or suggestion?  Maybe someone that should be featured in this blog?  Leave me a message below.

Mary Lu Saylor

Connect with Mary Lu:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media and Personal Strategist with GrowGreatCompanies.com

Guest Blogger: Dwayne Morris

D at Fuse-001

This week’s special guest is a dear friend of mine, Dwayne Morris.  This special man has been a part of my life for many years as a trusted friend, counselor, and all around pretty awesome guy.  I remember the day that I told him that I thought God wanted me to do something special with my life but I didn’t know what. Dwayne gently explained that to do that I needed to let God do his job and it will happen.  He was so right. So many things happened for me after that conversation.  That was also when I learned Dwayne was writing a book that he had published (you will read about that at the end of his blog.) I am so excited that he has another one that we’ll be hearing about soon.

Let’s get to the good stuff!   Dwayne explains how he uses various platforms including Periscope to engage his audience.  I know you will enjoy this!

What social media platforms are you on? And how do you use social media?

I operate on 3.5 social media platforms: Facebook, Twitter and Instagram. The “.5” is Hootsuite which is what I use to schedule post for the future. It has helped me maintain a consistent presence on Social Media. When I make a new post, I will go ahead and schedule it out for the next 12 to 18 months with Hootsuite. Not everyone sees my posts at the same time, so I will schedule them at 3 month intervals. This helps me be “top of mind” for those who keep up with me and my family. I’m exploring Periscope (@DwayneMorris). I’ve posted a couple of interviews and random observations about life and scripture.

What platforms do you feel are the best to engage your audience or ideal client?

In reality, I get the most engagement on Facebook. However, the people I most want to interact with are on Twitter. What makes it hard is the unwritten rule that you should not respond to everyone on Twitter. To this point, Michael Hyatt says you wouldn’t go to a party and comment on every conversation you heard. The key question is, “Am I adding value to others?” If I can add value and expect nothing in return, then I begin earning the right to engage. Another determinant is character-count.

When I simply cannot get my content inside 140 characters, I have to go to Facebook. On occasion, I have made a mini-post on my blog and posted a link to both platforms.

Share one or a few things that have surprised you about using social media.

My greatest surprise is how easy it is to engage with very significant people. I recall the first time I had an exchange with Michael Hyatt. I was like, “This is CRAZY! I’m having a ‘conversation’ with Michael Hyatt!” That’s when you choose your words carefully. Another surprise is how quickly you can become a Global influencer. There was a lady in Kenya who was readying my book on Kindle. Whenever she would highlight something in the book, she would post it to Twitter. When she started doing this, I started picking up a lot of new followers in Africa!

That’s CRAZY!!!

About Dwayne

 Morris Family

I am a blessed husband to Angela Morris and father to my three kids:

Taylor (19), Logan (17) and Avery (12). I love helping others experience the life God created them to live. I currently serve on the staff of First Baptist North Spartanburg in Spartanburg, SC. I am an Creative Coach, blogger and author. I published my first book, “The OUTRAGEOUS Life: Letting God Take You from Ordinary to Outrageous” in March, 2014.

I am currently working on the next book, “Chasing Donkeys: When Common Events Turn Into Uncommon Opportunities”. My overall desire is to help people leverage their lives for maximum results.

Connect with Dwayne:

Facebook: www.facebook.com/DwayneMorris

Twitter: @dwaynemorris

Instagram: @dwaynemorris

Periscope: @dwaynemorris

Blog: http://www.MorrisMatters.com

Thank You!

Dwayne, thank you for taking time out of your busy schedule to blog for us.  You are a treasure to everyone that has the privilege of meeting you. 

Dwayne and I would love to hear from you. Leave a question or comment below.

Mary Lu Saylor

Connect with me:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media and Personal Strategist with GrowGreatCompanies.com

Guest Blogger: Victor Clarke

Victor Clarke

Victor Clarke and I met through the social media platform LinkedIn.  He found there and asked to connect. LinkedIn is a huge business tool (you should be there!) Then he wanted to know more about what I was doing with social media.  We met in person a few months later to learn more about what each of us is doing.  Victor is guest blogging this week as our first collaboration.  I look forward to more to come in the future.  Read more about how he uses social media in his business, Clarke Inc. and don’t miss his FREE e-book at the end of the blog! 

Content is Fire.  Social Media is Gasoline. 

Clarke, Inc. has been on social media for nearly eight years.  We originally started with Facebook and then expanded onto LinkedIn, Twitter, Google Plus and Pinterest.

Just like the title of this post (a phrase coined by Jay Baer) we use social media to distribute the content we produce.  Being a B2B, social media is not likely to produce a sale for us without human interaction to close the deal.  We like to create helpful content, not selling content to share on social media.  The best social sites to generate qualified leads for our business are LinkedIn, Twitter and YouTube.

LinkedIn

LinkedIn is great because it’s mostly about business, no cat videos are posted.  It can be used to research prospects so every contact is a warm call rather than a cold call.   LinkedIn Groups are an awesome way to connect with these prospects.  Even though we may not be able to send an InMail because we are not first connections we can still email them through groups.  If you share membership in a group with a prospect you can send unlimited InMail messages to them.  LinkedIn allows you to be a member of up to 50 groups.  I highly recommend you become a member of as many groups as possible.

Twitter

When we first signed up for Twitter I didn’t get it.  It was just too much random stuff, sent to lots of people, about uninteresting topics.  The light came on when I realized Twitter is the world’s biggest cocktail party.  You can hear everything everyone is saying.  You don’t have to be connected or be friends to follow a conversation.  We use Twitter to send out links to our content 20-25 times per day.  We also use it to listen to what our clients, prospects and competitors are doing.  It’s a great way to develop qualified leads.

YouTube

We have created our own YouTube channel to post our webinars.  The webinars are available on YouTube 24/7/365 as lead generation tool.  Our website and YouTube act as sales people that never need sleep, never complain and never ask for a pay raise.

Facebook, Goggle Plus & Pinterest

We use Facebook, Google Plus and Pinterest to a lesser extent although each site serves its own purpose.  We post to Facebook because you should.  With 1.9 billion users you just can’t ignore it.  Facebook is much better for B2Cs than B2Bs.

Google Plus gets a lot of negative publicity but it has its purpose too.  We post to Google Plus because it makes Google happy and drives our website towards the top of search engine rankings.  Pinterest is useful for posting images of our work.  Instead of mailing samples of our print jobs to prospects they can now see them on Pinterest via a page on our website.  Not only does Pinterest save a lot of postage costs, it also allows us to display many more samples than we ever would be willing to pay to ship.

Let’s Be Social!

My biggest surprise about social media is that many of our customers don’t understand its value.  Too many people still associate social media with cat videos or worse, they try to hustle product sales on the sites before they have developed a relationship.

Use social media to be…social!  It’s pretty annoying to be cornered at a party by a person trying to sell you something and you don’t even know them.   The same etiquette applies to social media.  It’s annoying to be pounded with “buy, buy, buy” posts.  Use social media to help, not sell.  Once you have a relationship developed using helpful content you may occasionally reach out with a sales message.  Use social media as the fuel to push your helpful content out to the world.  If your content is useful, and you don’t ask for the order too soon, your social sites will become awesome lead generating machines.

Are you convinced now that you need a social media strategy?  Grab my eBook, “Upgrade Your Marketing to Integrated Marketing” to learn more.

About Victor

Victor Clarke is the owner of Clarke, Inc.  He has been the owner of the company for 20 years evolving it from a print shop to a marketing firm.  Clarke, Inc. is your hub for the integration and automation of your inbound and outbound marketing.  In his free time Victor is the bass player in a local rock and roll cover band and a high school football and lacrosse official.  He lives at Smith Mountain Lake, VA with his wife Robin and two dogs – Wiggles the Wonder Dog and Buck (shh! Don’t tell her she’s a girl.)

You can find Clarke, Inc. at:

www.bebetterdomore.com

Facebook

LinkedIn

Google Plus

Twitter

Pinterest

YouTube

(For the non-millennials you call me at 434-847-5561)

Thank you

I am so pleased to have people like Victor share their knowledge with you! He is a great guy that is always on the cutting edge of marketing.

We would love to hear from you about this blog or social media.  Use the space below to leave a comment or question.

I’d love to have you become a regular subscriber…click the follow button on the right side of the page 🙂 Thanks for stopping by and spending a couple of minutes with us.

Blessings,

Mary Lu

Mary Lu Saylor

Connect with me:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with GrowGreatCompanies.com

Guest Blogger: Alison Lowry

Family NYC smaller

Alison Lowry and I worked together at WSPA-TV for many years.  She was a reporter out of the Greenville, South Carolina office.  After her marriage to an amazing man she has gone onto wonderful things in the world of publishing, mission work, co-hosting on HISRadio (a Christian radio station in Greenville, SC), and I’m sure she’d agree her best role as a mom.

Alison is a delightful person and is a huge promoter of social media in her personal as well as professional life.  I thought that it would be great to get her take on how she shares her messages.

What social media platforms are you on?  And how do you use social media?
I use Twitter, Facebook, Pinterest and, my current favorite, Instagram. I use social media to encourage others, make people laugh and promote my platform as a Christian radio host, magazine editor and big supporter of Water of Life.

What platforms do you feel are the best to engage your audience or ideal client?
In general, I seem to get the most “likes” on Facebook, although sometimes engagement is higher on Instagram. I also manage social media accounts for HIS Radio and we typically have the most engagement on Instagram. It’s so interesting how you can post the same image or video in several places and it will spark conversation in one place, but not another. Even after 8 years studying and using social media I still don’t understand how that works!

Share one or a few things that have surprised you about using social media.
I am constantly surprised by how social media shrinks the world. I happened to follow this lady on Instagram and she posted a picture of Ebola survivor Dr. Kent Brantly and his wife Amber’s new book. Although I don’t know her at all I left a comment that I would be interviewing the Brantly’s the next day. A friend of the Brantly’s living in Liberia saw my comment and asked me to tell them hi. So the next day I did that and the Brantly’s were amazed when I mentioned the greeting from their dear friends Pam and Eric. Immediately they seemed to relax and I think were able to feel more comfortable with me because of this random connection between their dear friends.

About Alison

My days start really early– 3:56am as a matter of fact. That’s because I host the morning show on HIS Radio, a Christian station that broadcasts across the Carolinas and part of Georgia. I’m blessed to be able to share my faith and encourage others by telling incredible stories on a daily basis. Since we are like a TV show for radio you can also watch live at HISRadio.com, through our app and on our Roku channel.

I was born, raised and educated in Iowa, but now live in the beautiful community of Greenville, South Carolina with my husband Tim and son Sammy.

sammy cake 2

An Iowa State University journalism graduate, I began my career as a television reporter, working in newsrooms around the country.  I write for various publications and serve as the features editor of Belle, a local women’s magazine. I also serve as publicist for my family’s Christian publishing company Ambassador International.

I love to travel, especially with my husband. We have been to Belize, Guatemala, and the UK, but our most powerful journey was to Liberia, West Africa where we helped drill wells in remote villages with Water of Life. I also recently traveled to India and was blessed to see Water of Life’s amazing accomplishments for the Kingdom of Christ.

Connect with Alison

Twitter: @alisonstorm
IG: @alistorm
Pinterest: https://www.pinterest.com/alisonstorm/
FB: https://www.facebook.com/alisonstormlowry
and
https://www.facebook.com/AlisonAStorm (Which I don’t use a lot, but someone once told me I needed. haha)

More about Alison: AlisonStorm.com

Thank you!

Thanks a bunch Alison for letting us peek in on your world. How cool is it to have friends that are so active in the social media world?!?  I am truly blessed. I hope you are enjoying the blogs featuring these great users.

I’d love to hear from the readers….leave a comment or a question in the box below.  I’d love to have you become a regular subscribers…click the follow button on the right side of the page 🙂 Thanks for stopping by and spending a couple of minutes with us.

Blessings,

Mary Lu

Mary Lu Saylor

Connect with me:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with FindGreatCompanies.com

Guest Blogger: Timothy Martin

Timothy Martin

This week meet Timothy Martin who is the Communications and Media Coordinator for the City of Roanoke, Virginia.  I know Timothy virtually (we are planning on having lunch soon!)  He used to work with my dad at WFIR Radio here in our great city.

I’ve been intrigued with how Timothy has embraced his current role and think you will want to see what kind of success he has has. I can’t imagine managing the communication needs of a city?!?  I do know that photo sharing of our wonderful place to live is hugely popular and I love to send pictures in and see them pop up on the city’s platforms.  Pretty cool!   Read on and see what Timothy is doing!

What social media platforms are you on?  And how do you use social media?

In local government, social media is an important tool for both informing and engaging with citizens.   Frequent posts and engaging content has helped our 40+ social media pages attract a following of more than 100,000.  We use Facebook, Twitter, Instagram, LinkedIn, YouTube, Vimeo, Flickr, and Pinterest to showcase city news and events in various ways.

It’s important for us to reach as many people as possible on social media and utilizing the many platforms available allows us to do that.  Each platform offers something a little different and the audience isn’t always the same.

What platforms do you feel are the best to engage your audience or ideal client?

Facebook is by far the best social media platform to engage our citizens.  The City of Roanoke, Virginia – Communications Facebook page has a following of more than 46,000.  By promoting city news and events, and posting user submitted photos, our weekly reach is typically 150,000 or more.  We also use Facebook to capitalize on big events.  During the last two snow storms, around the clock updates helped us gain thousands of new likes and hit a record weekly reach of 600,000.  In 2014, we were recognized by 3CMA for our snow coverage, winning the Savvy award. We also focus heavily on social media customer service.  Citizens ask questions and we find the answers as quickly as possible.  That’s the serious stuff.

We also have a little fun with it too. On April 1, 2014, we announced the Roanoke Star was going on a world tour.  A fake news release and photos of the star at different landmarks around the world created quite a buzz on Facebook.  That prank won us the “Best Use of Humor on Social Media” award from Government Social Media.  Roanoke and its citizens get social media, and the team effort has put us on the map.

Share one or a few things that have surprised you about using social media.

One of the biggest surprises about using social media in local government has been the citizen engagement.  I learned early on that if you engage with citizens, they will engage with you.  A prime example is the 2014 snowstorm that really helped our main page take off.  During that event, I reached out to citizens to submit photos of the snow. Hundreds of photos were submitted during that storm.  Since then, we’ve received thousands of beautiful photos of the city.  It’s almost second nature now for people to take photos, and then send them to our page for all of our followers to see.  The use of photos has helped drive our numbers unlike anything else.  Something else that’s not really a surprise, but more of an insight is how Facebook distributes our posts to our followers.  A post with a photo gets more than double the reach than a post with a link or simple a text post.  The same can be said for videos. Embedding videos directly to Facebook will reach more users than linking to YouTube.  I would encourage any social media manage to study the stats that Facebook provides.  Those stats can help you direct the content on your page in order to reach the broadest audience possible.

A little about Timothy

The first part of my career was spent in broadcast news.  I was the anchor and reporter at WFIR Talk Radio in Roanoke.  After seven wonderful years at the station, I left to become communications and media coordinator for the City of Roanoke.  A prime responsibility has been managing the city’s social media pages. It’s been a wonderful learn as you go experience.  I often say that everyone is an expert on social media. Try something, if it doesn’t work, try something else until it does.

Timothy’s Connection Points

Facebook: https://www.facebook.com/RoanokeVa

Twitter: https://twitter.com/City_of_Roanoke

Instagram: https://instagram.com/City_of_Roanoke/

You want to check out this cool page: https://roanoke.uberflip.com

Thank you

I want to thank Timothy for his willingness to share his time and a little of what has worked for him in his job.  Roanoke, Virginia is one of the most beautiful places and we would love for you to visit our great city!

I’d love to hear from the readers….leave a comment or a question in the box below.  I’d love to have you become a regular subscribers…click the follow button on the right side of the page 🙂 Thanks for stopping by and spending a couple of minutes with us.

Mary Lu Saylor

Connect with me:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with FindGreatCompanies.com

Guest Blogger: Ariel Lev

Photo: Jeff Hoffman w/ Eddy Communications
Photo: Jeff Hoffman w/ Eddy Communications

I met Ariel Lev when I was helping my husband with a project he was working that involved the CoLab in the Grandin Village section of Roanoke, Virginia.  I will never forget being introduced to Ariel….she said, “I know you from social media!”  I had to catch my breath.  I’d never had anyone say that to me.

Ariel is a wonderfully talented and enthusiastic supporter of entrepreneurs in the Roanoke area.  Our area is so fortunate to have people like her helping to nurture the budding projects that take root at the CoLab.  I’m so pleased she agreed to guest blog!

What social media platforms are you on?  And how do you use social media?

I am a contributor or the lead social media human for a hand full of accounts, but I mainly use social media for myself and for CoLab, the coworking space I run in Roanoke, VA. Personally, I mainly use Instagram for sharing (@a_lev_) and Facebook for keeping up with old friends or discovering new articles to read (also known as: wasting time on the Internet).

For CoLab, I use Facebook Pages, a Facebook group (this one is members only!), Instagram (@CoLab_Roanoke) and Twitter (@grandinCoLab). I tend to do most of my work-related social media-ing during the work day or when I’m particularly moved, and I don’t do a lot of scheduled posts. This is helpful in keeping the content fresh when I’m not at my computer or thinking about social media.

Mostly, I use social media to provide an engaging voice for people who are listening. Social media expands our network and worth to those who are outside of our direct client base and keeps us on the minds of those who might one day become clients. These digital touch-points are endlessly rewarding, though hard to track.

What platforms do you feel are the best to engage your audience or ideal client?

I find that, for CoLab, Twitter is helpful in engaging the local business clientele. When I post on Twitter, I am speaking to an audience of people like me: marketing executives, media specialists, entrepreneurs who do it all. There are some individuals tweeting personally, but since the shelf life of a tweet is about 30 seconds or less, I don’t rely on it.

Our Facebook page is the only social media outlet I pay to use. At times, I’ll boost a particularly well-crafted post that shows off something special about CoLab for $5.00. Or, if there’s an event coming up, I’ll spend $3.00 on a quick boost, ensuring that people outside of our immediate followership are given a chance to check it out.

The Facebook group is a convenient way to get in touch with members, if they choose to engage with the platform. I send out a weekly email newsletter, but I’ll frequently duplicate content in this group so members have a better chance of seeing it.

Instagram is my ideal way to engage clients, but it takes a lot of work. I love this app and the networks that grow because of it — I have a huge soft spot and appreciation for strong aesthetics and put a lot of effort into my personal account, and have let that bleed over into the CoLab’s account. Entrepreneurs and millennials use Instagram to showcase their business, and I hope to one day be among the coworking giants with a feed that touches and inspires innovators around the globe. As you can tell, I have lofty goals!

Share one or a few things that have surprised you about using social media.

I think the most surprising social media lesson I learned was the afore-mentioned realization about Twitter being more of a B2B network than a B2C network. Though there is still worth to this network, I do sometimes feel like all of the accounts in my network are screaming from a podium into a room of empty seats. More possibly, I just have a lot to learn.

Meet Ariel

I’m the director of CoLab, Roanoke’s largest coworking space. As a millennial, I’ve grown up with social media: it helped shape me, and in some ways, I helped shape it.

A little history: I am from North Carolina originally and fell in love with the mountains when I attended Appalachian State University, graduating with a degree in Broadcasting / Communications. Shortly after, I tried my hand at city living while attending Graduate school in D.C. at Georgetown University. I earned an M.A. in Communication, Culture and Technology – and promptly left for more mountainous pastures. My husband and I chose Roanoke because it checked all our boxes: mountains, opportunity, low cost of living and proximity to parents. Little did we know that Roanoke is also home to people who care very much about the future of their home and who work relentlessly to make it the best it can be. We are excited to be a part of this culture!

Connection Points

Website: www.grandincolab.com

Facebook: www.facebook.com/colabroanoke

Colab Instagram: @CoLab_Roanoke

CoLab Twitter: @grandinCoLab

Ariel’s Instagram: @a_lev

Thank you!

Ariel, thank you for taking time out of your super busy schedule to help collaborate (pun intended!) with me for this blog.  I love seeing how you use social media as a communication tool in so many ways.

Connect with me:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with FindGreatCompanies.com

Guest Blogger: Marvae Eikanas

Marvae

I’m excited to introduce you this week to my friend Marvae Eikanas. We “met” several years ago in a Facebook group started by Jeff Goins called the “Slow Down Challenge.” We began interacting and found we both lived in the Southeast and shared similar interests. Check out how Marvae uses social media to power her business!

My Social Media Adventure

Those who know me well would say that I am a late adopter when it comes to technology. When I was growing up, computers were not a fixture in everyone’s home like they are today. And if you wanted to have a phone conversation, your choices were in the kitchen or my parent’s bedroom. Most of my lengthy, going-to-be-grounded, phone calls as a teenager took place in my parent’s bedroom on a phone with a cord. Truth be told, my smart phone is only a few months old! I realize that I have simultaneously dated myself, and stereotyped myself in the first paragraph. Perhaps for some, it gives you a glimmer of hope that you too can use social media to advance your business. After all, if I can, you certainly can!

My Platforms of Choice

When it comes to social media there are oodles of options out there. I have restricted myself to four:  Facebook, Twitter, Pinterest, and LinkedIn so that I can be consistent and not spread myself too thin. So far, I have been able to successfully connect with my target audience: leaders at home, work, or in ministry.

Why Social Media?

As a Certified Christian Life Coach at Lead Life Well, social media allows me to accomplish the following:

  1. Reach people all over the world that I might not otherwise connect with
  2. Encourage, motivate, and challenge my target audience
  3. Make it possible for people to get a glimpse into my heart and what I am all about
  4. Spread the word about what I do, events, etc.
  5. Build relationships that lead to clients
  6. Have a place to interact with my target audience
  7. Increase traffic to my website
  8. Expand my platform

How to Best Engage with my Ideal Client

In the early stages of my coaching business, I relied heavily on social media to get the word out. There are a plethora of coaches out there so it was important to me to be persistent and consistent. Don’t let the fact that the social media world might seem like an overcrowded sea of information hold you back. You will connect with the right people if you are consistent, patient, and keep the following tips in mind:

  1. Be authentic – let your true self shine
  2. The quality of your posts and tweets matter – provide great images and positive, helpful info
  3. Be consistent about posting or tweeting daily
  4. Devote time to interacting with others – social media is not a one way street
  5. Be sincere when connecting with others
  6. Too much promoting and not enough valuable content will turn people off.
  7. Schedule the bulk of your posts using Hootsuite or another scheduling tool to save time, but occasionally post directly to each of your social media accounts

What’s Worked

The bulk of my clients have come from my efforts on Facebook. I will confess that it is the social network I am most comfortable with. The downside to Facebook is that it is more difficult to interact with people who have not liked your page. That is one advantage Twitter offers. It is easy to reach out to people in your target audience and build relationships.

As a professional, LinkedIn just makes sense even though I have not yet taken full advantage of what it has to offer. Up to this point I have primarily used Pinterest as a place for people to access helpful resources. There are so many more possibilities to explore!

There is always room to expand your efforts when it comes to social media. You don’t have to have it all together when you start. In fact, starting small and gaining momentum is a great way to ease into the process. Even a consistent post or a tweet or two a day is better than nothing. You can always increase the number of posts and tweets later.

To launch my website back in the beginning, I posted my first video. It was a hassle! Last week I posted my second video using my smart phone. Even though I am still mastering that process (remember I am technically challenged) it was significantly easier and encouraged more engagement. There will definitely be more videos in my future! My next goal: using social media to promote my webinars. What better way to spread the word?

What’s Surprised Me

Perhaps what’s surprised me most about my social media adventure is the friends I’ve made and the clients I have connected with as a result of my efforts. Most of my coaching is done over the phone, so clients don’t need to live in awesome Chattanooga! I have had the joy of getting together face to face with two fabulous ladies that I met through social media and who have been an encouragement to me in my business. There have numerous guest blog opportunities and referrals as well. You just never know what opportunities will arise through social media. One thing is for sure – if you don’t use social media you will never know!

Starting a business? Promoting a blog? Social media is worth the investment!

Meet Marvae

Got big dreams? Ready to take your life and leadership to the next level? Marvae is a passionate Certified Christian Life Coach eager to partner with her clients and support them through the process of change so they can embrace all that God has created them to be.

She has 24 years of leadership experience and is a Certified DiSC Consultant (DiSC is a four temperament model to access human behavior or personality).  She is the creator, author, and illustrator of The Building Blocks Learning Program – Bible curriculum for preschool and elementary age children.

Marvae has three adult children whom she had the joy of homeschooling through high school. Two are married and the third plans to get married next summer. She also has one delightfully chunky grandson who makes her smile! In her free time she enjoys time with friends, reading books, getting creative with paint or other media, traveling, and taking walks.

Marvae’s Connection Points:

Website: leadlifewell.com/

facebook.com/LeadLifeWell

twitter.com/MarvaeEikanas

pinterest.com/leadlifewell/

pinterest.com/leadlifewell/

cantamarpublishing.com/

facebook.com/CantamarPublishing

Big Thank You! 

Thank you Marvae for lending your expertise to the readers of this blog!   Do you have a question for her or want to chat about social media?  Comment below!

Stay tuned for next week’s guest!  Make sure you follow my blog so it will come right to your inbox!

Blessings,

Mary Lu

Connect with me:  

Email: marylusaylor@outlook.com

Blog : https://socialmediamarylu.wordpress.com/

Facebookwww.facebook.com/mary.l.saylor

Twitter: @marylusaylor

Instagram: @marylusaylor

Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media Specialist with FindGreatCompanies.com