Graeme Moore and I worked together in television news for several years at WSPA-TV. Graeme moved to the field of real estate in the Midlands of South Carolina where he is enjoying a successful career selling real estate. He has a great take on the power of social media and share it here on my blog.
What social media platforms are you on? And how do you use social media?
I am on a number of different platforms including Instagram, Twitter, Tumblr, etc., but the one I use most often is Facebook. It’s my primary source for marketing, networking and gauging consumers’ interests, tastes and distastes. People love real estate, and they love seeing (and interacting) with content unique to their local markets.
What platforms do you feel are the best to engage your audience or ideal client?
Facebook, hands down. I target Facebook because it’s where the people who can buy and sell real estate spend their social media lives. Tweens and college kids on Tumblr and Instagram aren’t among my target demos. And Twitter is so old to me now. Plus, the platform isn’t conducive to broad marketing, IMHO.
Share one or a few things that have surprised you about using social media.
Hands down, I’m floored by its reach. Being right on the cusp of the millennial generation has meant a pretty healthy understanding of social media for me. Where many older sales agents have dismissed social media (and dug heels in quite aggressively against it), millennials don’t know what to do without it. There’s a fine line between being obnoxious on social media and being interesting, helpful and relevant. Social media has changed the entire sales game, and I bet we’ve barely begun to understand its power.
I’m a recovering broadcast journalist who returned home to join my family’s real estate company two years ago. My days are spent helping folks buy and sell real estate, and I love every minute of it. I’m also part of The House Guys, an investment residential renovation company that turns the oldies into goodies all over again.
Connect with Graeme
Thanks to Graeme for sharing his expertise with us. It’s great to be able to share social media experience with others through this blog. Do you have a comment or suggestion? Maybe someone that should be featured in this blog? Leave me a message below.
Connect with Mary Lu:
Mary Lu Saylor is an Emmy-award winning journalist who spent 30 years in the television news business. Her experience includes work as a videographer, newscast video editor, and ultimately as the newsroom Assignment Manager at WSPA-TV in Spartanburg, SC. Mary Lu is currently pursuing her passion of social media, which began during her years at WSPA-TV. She is a Social Media and Personal Strategist with GrowGreatCompanies.com.